5 ways to use memes in your digital marketing campaigns

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Companies are constantly doing their best to create campaigns that are not only brand-compliant, but also reflect the latest trends and customer preferences. In the past few years, the meme has taken over the internet.

This may not be the most dazzling and grandiose marketing format, but it’s definitely one that can make an impact and get people talking on any topic of your choice.

Memes, the simple visuals accompanied by short but cute pieces of text, can be humorous, intriguing, and thought-provoking, and they can definitely add a lot more traction to your digital marketing campaigns. Especially younger generations like Millennials and Gen Z appreciate memes in all their glory. Here we list some of the most creative and versatile ways you can incorporate them into your own digital strategies.

Find trending memes

Your culture, era, and social norms all determine what type of memes are “hot” right now. You will find that the most valuable memes are generated naturally and randomly, be it at a sporting event or by cutting out a scene from a popular movie.

Depending on the message your brand is trying to get out into the world, you can use trending memes to promote your new collection, but also to make your audience laugh and share your content so more people can know about your company Experienced.

There are of course some memes that are universal as they tend to be more cat or puppy memes. So you can choose something current and time-bound that could have a lifespan for your audience, or you can go for a generic and universally relatable image to turn it into something brand-specific.

Get creative with the copy

The picture alone doesn’t make a meme a true meme. You need the accompanying copy to send the right message and give the picture an unexpected twist that your audience won’t expect. The beauty and mischievous nature of memes lies precisely in this balance between using careful phrasing to give a brand new twist to an image.

Consider using word games as another popular way to get whimsical with your ordinary picture. On the other hand, you can find a famous quote and attach it to a completely unexpected picture and lo and behold, you have a fun meme.

Customize existing templates

For busy marketers, the dream is to access a library of existing images that are meme-worthy combined with various ways to edit them. It is always a good idea to start Free use of a meme generator This will help speed up the process while also giving you plenty of creative material to play with.

Templates allow you to add stickers, your own copy, or other images to add another layer of meaning to your new memes. Generating them faster will allow you to post more of them, making your social feed more engaging and making your social stories more lively for your audience.

Add them to blogs, social networks, and emails

Most brands use memes on social networks, which they are, in fact, perfect for. You can attach them to your new product launch or even as a teaser to get your followers excited about a potential new product. Not to mention having stories on social media this FOMO effectwhat makes memes in stories a perfect tool for generating interactions.

However, you shouldn’t limit your meme usage to just social media. Start by using them as visual elements on your blogs and articles to add a more engaging, youthful touch to your text. Also, you can use memes to bring home an important message in your writing. Add them to your newsletters as well and you’ll increase the chances that people will actually click on your content in their emails.

Combine memes and hashtags

Like so many popular elements in digital marketing, memes work well with other trending details, including hashtags. So you can easily spice up an “old” meme by giving it a brand new slogan or hashtag that is currently very popular with your followers.

On the other hand, new memes can gain traction if you attach them to already known hashtags, provided they go well together. This is a great way to keep your meme content up to date and engaging across different channels.

While memes are only a passing fad, even though history shows otherwise, it is important to use them to the best of your ability to attract your target audience and engage them even more in relevant ways.

Memes are brilliant for conveying important opinions in a concise but impactful way, and they add a creative angle to otherwise boring subjects. Memes are perfect for any industry and are a great addition to your digital edition. So use them as often as possible to reach more people and make your brand even more relatable.


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