Your SEO plan must incorporate two different strategies in order to be successful. Traditional SEO targets a national traffic level and brings viewers from everywhere by entering certain search terms. Alternatively, a local SEO strategy will focus on local traffic to small businesses in a regional area. This approach targets specific locations in the hopes of prioritizing geographic locations for the SERP (search engine results page). This strategy is heavily focused on products, services and marketing your brand to local customers.
By choosing to improve your local SEO strategy, you will bring more leads, conversions, and website traffic to your website. A regional approach to SEO will help your brand compete with better known brands without spending the same amount of capital. This approach neutralizes the advantage of huge companies and brings a balanced playing field to search results.
Knowing how to maximize local Google search can have a long-term impact on your company’s sales. To get you started, here are six easy ways to improve your SERP results locally.
Create and optimize your Google My Business account
Your business profile on Google is one of the easiest ways to improve your local results online. It improves visibility in search results by optimizing your Google listing. These companies are shown first on the results page, which can lead to an instant surge in traffic.
To access the Company Profile area, you need a company account for your Google profile. After entering all the required information, you will be directed to your Google My Business dashboard. The required information will be included in your profile, which will appear in local search results. It is important that all information is displayed correctly and accurately. Google notices companies with different information (e.g. a company with different phone numbers listed may affect search results).
Customize your website for mobile use
The shift towards mobile content is encouraging for local search results. In fact, the growth in website visits with mobile devices has increased over 63% annually. In fact, 75% of all online mobile searches with a local intent (i.e., a user actively searching for a local business) resulted in a visit within 24 hours. These details confirm the importance of making your website mobile-friendly.
Website owners can optimize their website with responsive designs or create a minimalistic website design. Minimal designs can improve the loading time of the website; Simple designs with larger fonts make your website easy to read. Likewise, you should use or copy all images sparingly and focus the content on the information you need.
Maximize your voice search results
As technology advances, so too does our dependence on electronic devices. With the increasing demand for voice-activated products like Google and Alexa, maximizing your keyword strategy for these products is a breeze.
Think about traditional product questions that you would normally ask a person. These can be question starters or specific product information. Adjust your local keyword strategy to incorporate some of these keywords into your content. These can consist of standard questions like: “Where is the nearest Chinese restaurant?” Or more specific questions like: “Who does the best Pad Thai in town?”
Understand the difference between local SEO and national SEO
When trying to build a brand online, a mix of national and local SEO keywords is the best option for your business. Someone is looking for Sugar Babies Houston is targeted to a specific area, a local SEO keyword. If you are looking to increase your website traffic for online games for children, a national strategy may be appropriate.
When targeting local SEO keywords, consider making a list of specific geographic locations, including specific cities, areas, and regions. You should also focus on different combinations of keywords with areas. Don’t forget to include adjectives in your long-tail keywords as everyone will be typed differently in search terms.
Enhance local content with news or events
One of the easiest local marketing efforts is to reach out to your customers directly. Local content may be an urgent concern for local residents (such as new developments or business opening), activities for a specific audience, and special web pages on the site with quality content for specific areas near you. For example, a pet food website could target its local content to adoption events, the opening of new dog parks, or pet policies within the community.
Benefit from online business directories
There are innumerable online directories for local businesses. These directories are often free and can increase your company’s overall visibility on the Internet. Look for highly respected websites that are building your brand. Foursquare, MapQuest, Yellowpages, and Yelp are examples of high quality registrations available to businesses looking to target a local audience.
Always include your company name, phone number, address and email address (if applicable). You should also have a backlink to your website to drive interested visitors to your page. Likewise, you want a thorough one too appealing description Your company and your products. The description is an easy way to add SEO keywords and still sound natural.