B2B SEO Tips for Growing Your Business


Meta: SEO remains the foundation of online visibility. If you want to be found by your ideal customers, here are some B2B SEO tips to keep in mind.

Would you like to know what the B2B SEO hustle and bustle is all about?

Research shows that websites that rank first in search engine results have a click-through rate of over 30 percent.

For any marketer, more clicks mean greater reach, greater awareness, and the ability to capture leads and make sales.

So if you are looking for B2B SEO tips and other digital marketing strategies to reach B2B customers, we have you covered.

1. Search engine optimization

SEO can be tough to crack, and undoubtedly the nightmare of many marketers, given the not-so-easy-to-understand algorithms.

But here’s the thing, very few people venture past the first page. They will mostly refine their search or ask other questions.

So one thing is clear: the higher the ranking of your company’s website in search queries about your solutions, the more traffic you will get.

Here are some B2B SEO tips to help you do this:

● Use local search by listing your company in Google My Business, Bing Places and other relevant online directories. Complete the entry profile completely in order to optimize the visibility in the local search.

● Keywords are still important. Instead of focusing on individual words, resort to phrases. For example, an accounting firm might consider phrases like “Best accounting firm in _______ (your city / town),” “Accounting services in _______ (city / town),” and so on

● Go Take advantage of simple options by including keywords with a medium search volume. The competition is less and you will likely rank higher with them.

● Place keywords in strategic places, including the title of the post, of course within the content, in headings, alt tags and meta tags.

● Do your best to get backlinks from authoritative but relevant websites. It tells search engines that you are an authority worth reckoning with.

● Try to rank featured snippets by answering compelling questions in your content. Since featured snippets appear at the top of search results, they are likely to attract organic traffic.

● Improve mobile usability and page load times. Slow loading pages have higher bounce rates and search engines interpret this to mean that the website is not of high quality.

2. Email Marketing

How many emails are there in your inbox? How many did you receive today?

Probably more than a few, and a few of those were from brands promoting their product / service, right?

For years, marketers have been leveraging the power of Email Marketing to increase awareness, build trusting relationships with customers and drive sales.

And rightly so, because if done right, email marketing can generate a phenomenal ROI of up to 4,400 percent. That’s roughly $ 44 for every dollar you spend on the campaign.

The following tips will help you maximize the return on this strategy:

● Build Your Email List: Buying a list is tempting, but you don’t know these brands and will likely unsubscribe or mark you as spam. Create your own list by receiving valuable content or offering newsletters. This is how you got permission to send messages to your subscribers.

● Personalize the messages. Create unique experiences for your audience by personalizing their trip. Target your emails at the stage they are in, address them by name and avoid using faceless / nameless general corporate email.

● Make the e-mails interesting by integrating emojis. That’s right, your audience may be B2Bs, but it’s people who do the work. Emojis can add personality to your brand and open doors to connect with audiences.

● Add user generated content to your email. When consumers share their experience with your brand / solutions, it increases your credibility. Audiences are likely to interact or make a purchase reading about other users’ experiences.

3. Cold calling

From introducing your brand, promoting new offers or selling directly, Cold calling is a top strategy for getting the message across.

In a space surrounded by technology and self-teaching, this strategy allows you to forge human connections and build lasting relationships with customers.

That said, you can’t wake up one morning and make random calls to random deals – you will simply fall on deaf ears.

Consider the following practices

● Research the prospects. Tracking down information about their business, industry, and challenges enables you to deliver value and get their attention.

● Work on your opening line. Let your opening speech revolve around a key challenge facing similar companies and how your solutions have improved their situation.

● Overcome reluctance to make calls. Studies show that up to 40 percent of salespeople (regardless of experience) experience call retention. In all honesty, nobody enjoys being rejected. Overcome this reluctance to focus on your successes and maintain a positive attitude.

● Summarize the things you want to say to keep track of things, make sure you cover all of the areas, and ask about your goal.

● What is your goal? Would you like to make an appointment for another meeting, schedule a demo or sign up for a free trial? Whatever it is, do it.

4. Use social proof

Did you know that up to 50 percent of consumers who read positive reviews about a company visit their website?

Another 93 percent state that online reviews (see social proof) influence their purchase decisions.

Price aside, customers value a good experience and are looking for evidence that your solutions work the way you say they do, or better.

Most of this evidence comes from previous or current users.

Here are some uses of social proof:

● View the names of the brands that you offer (or have offered) on your website.

● Share testimonials from satisfied customers.

● Show pictures of customers using your product / service

● Ask happy customers to share videos about your solutions

● Create case studies on unique customers. The reason we say “unique” is because there are way too many generic case studies available and they may not impress / influence potential customers.

● Post the number of sales to show popularity.

5. Execute virtual events

With a sense of normalcy returning to business circles, some brands see no need to participate in virtual events.

Well, new research shows that 45 percent of all future B2B events will take place virtually. So if you’ve held back, now is the time to join the train.

There are innumerable reasons why virtual events keep their popularity.

With virtual event technology, companies can reach a wider audience, spend less overhead, and share on-demand recordings with prospects at a later date.

By registering online, downloading, or signing up, a company can capture leads and track the success of the event. That way, you can create smarter strategies for upcoming events.

As with other strategies, virtual events have challenges that you must address if you are to be successful.

● Participant fatigue. Every other company is hosting virtual events, so fatigue is real and attendees become extremely picky about which events they will attend. Run fewer events and be more strategic.

● Consider your end goals when choosing software for virtual events. Some are relatively inexpensive but offer little engagement in terms of engagement and there are expensive options with added but very useful features.

● Presence and engagement. Promoting your event can be challenging, but even if you have attendees, they can get bored and leave. Add live chat, Q&A sessions, polls, and polls to engage your audience.

● Onboarding speakers. Teach the speakers to use the software to avoid glitches when you go live. Consider inviting industry analysts and experts to attract decision makers.

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