Digital Marketing Enables the Growth of Lampung MSMEs: Government Official

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Several MSMEs we met during the COVID-19 pandemic are seeing production spike as digital marketing improves their revenues.

Bandarlampung, Lampung (ANTARA) – Digital marketing has enabled many micro, small and medium-sized enterprises (MSMEs) in Lampung Province to survive and even increase sales amid the COVID-19 pandemic, according to a local government official.

“Several MSMEs we have met are able to increase their productions and revenues thanks to digital marketing,” said Syamsurizal Ari, head of Lampung’s office for cooperatives and MSMEs, on Sunday.

Ari said restrictions on travel and public activities were in place during the COVID-19 pandemic, but his office continues to encourage local MSMEs to survive and seek new opportunities through online sales.

To that end, the Lampung government would continue to strengthen the institutional and human resources of local MSMEs to enable them to perform better and boost economic growth during the pandemic.

“We offer several programs, including training on how MSME players can use digital marketing,” he said.

According to a survey by Bank Indonesia (BI), around 83 percent of 2,970 MSMEs in Lampung were affected by COVID-19, but around 70 percent of the MSMEs affected were able to survive through the use of digitization in their marketing.

He also called on MSMEs not to fixate on existing platforms, as the definition of digitization is broad.

Therefore, they can use social media platforms such as WhatsApp, Instagram and Facebook to publicize or market their products.

“Our job with other related organizations is to provide mentoring to MSMEs on how to do product marketing, narration and visualization together so they are better prepared in this digital age,” he said.


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