Do you want to improve your website’s SEO? Try a competitive link analysis

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When it comes to search engine optimization (SEO), there is always something new to learn. It’s possible to learn more about your audience to find different tactics you can use to attract more customers. You can find more keywords to help you rank, take a detailed look at past campaigns, and see what improvements you can make for future efforts.

If you really want to up your SEO game, it’s important to do all of the above. SEO is constantly changing, so it’s necessary to constantly find new tactics to bring new customers to your website. While this is true, you mustn’t neglect an invaluable piece of SEO information – your competition.

When it comes to your competitor’s linking strategy, it’s possible to use the information gathered to outperform them in a number of ways. You should never just copy their efforts. That won’t help you. Instead, you need to find out what they did and then use that information to improve your own strategy and efforts.

With a competitive analysis of your competitors’ marketing strategies, you can learn a lot more about the audience you are trying to reach and what changes are taking place in the industry. When it comes to SEO, a competitor link analysis will help you get a broad, high-level view of your competition and use that information to inform your own strategies as you move forward.

Competitive link analysis, like creating a backlink profile, is not a one-time task. While that’s true, here are a few steps that will get you started.

Use a tool to collect data about competitor links.

There are many tools available online that isolate the websites with similar referring domains.

Analyze the link sources.

Once you have a list, you can determine where most of the links are coming from. Learning about the links that the competition is using will give you insights on how to improve your strategies.

find uses.

While you can work on building backlinks to the same sites as your competition, you can find other ways that might work even better for your brand identity and be even more beneficial.

Look at the content driving competitor links.

Look at the contents of the links. Do they use infographics, blogs, etc.? This way you can find out what information the audience is reacting to.

Don’t forget your audience.

Make sure you create content that is still valuable to your audience. With competitive analysis, you can focus your attention on what your audience likes, searches for, and responds to.

Information about your competition is available to you. With a little time and effort, you can learn from what your competitors are already doing.

The opinions expressed here by Inc.com columnists are their own and not those of Inc.com.

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