Elm Street Technology acquires the digital marketing company Outboundengine


Elm Street Technology, LLC (“Elm Street Technology”), a leading provider of technology and marketing solutions for residential real estate, today announced the acquisition of OutboundEngine (“OutboundEngine”), a marketing automation software company based in Austin, Texas. The acquisition of OutboundEngine complements and expands Elm Street’s Elevate platform, which provides an end-to-end suite of real estate technology and marketing services.

“Elm Street Technology and OutboundEngine share a similar vision and culture that we believe will be a powerful combination,” said Prem Luthra, President and CEO of Elm Street Technology. “Our two companies are committed to creating a streamlined, simplified user experience for the real estate and complementary industries. By joining forces, we can focus our attention together on creating a true ‘one-stop shop’ for all aspects of property marketing and productivity. “

Elm Street Technology’s Elevate platform, which aims to maximize the business efficiency of real estate professionals by providing a single agent and single point of contact, is currently used by tens of thousands of real estate agents, teams and brokers across the world The United States and Canada. Elevate offers a variety of seamlessly integrated tools including IDX websites, lead generation services, CRM, email, social, text and blog marketing automation, transaction management, recruitment and retention campaigns and more, all through extensive customer support and training courses are supported.

“We are in a time of extensive digital change and customer-centric product development,” said Marc Pickren, CEO of OutboundEngine. “OutboundEngine’s ability to partner with a progressive and forward-thinking company like Elm Street Technology will enable us to develop our products and services at an aggressive pace never seen before in the real estate sector.”

“OutboundEngine’s tech stack not only gives our current real estate customer base additional opportunities, it is also focused on serving a larger audience segment such as mortgages and loans,” added Prem Luthra. “As we expand more aggressively into these markets in 2022, an alliance between our companies was an obvious choice and we are excited to welcome the entire team to the story of Elm Street Technology.”

In early 2020, Elm Street Technology announced a strategic partnership with Aquiline Capital Partners, a private investment firm based in New York and London that invests in companies in the financial services and technology, business services and healthcare sectors. This partnership has enabled Elm Street Technology to accelerate its organic growth and pursue strategic acquisitions. OutboundEngine is the tenth acquisition for Elm Street Technology since the company was founded in 2016. Past acquisitions have included companies such as VoicePad, FlowROI, IDX Broker, eMerge, AgentJet, Listingbook, RLS2000, Morris Marketing / IXACTContact and Consolidated Knowledge.

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