Fulcrum Adds AI to Workflows with CDP, ON24 Announces Forums and Other CX News


Fulcrum, which offers personalization software, announced its Customer Data Platform (CDP)..

“Organizations large and small are preparing for the end of third-party cookies and are taking control by collecting and maximizing first-party data to personalize every customer experience,” John Golinvaux, Founder and CEO of pivot point“, says a press release.

“We go beyond collecting first-party data because it only solves part of the problem and doesn’t increase conversion rates. With Fulcrum, we have an all-in-one solution that integrates data collection with AI workflows to automatically run personalization experiences.”

Fulcrum’s CDP collects customer data in real time. It includes visibility into behavior, intent, touchpoints, and interactions. The CDP inserts AI into workflows.

More customer experience and digital marketing software news…

ON24 introduces ON24 forums

A24that offers software for digital marketing, launched ON24 forums. The platform offers a live engagement experience for sales and marketing.

“We continue to accelerate our pace of innovation so customers can deliver a variety of unique digital experiences that meet their shopper’s evolving expectations for the way they want to engage,” said Sharat Sharan, founder and CEO of ON24, in a press release. “ON24 Forums builds on our vision to be a one-stop sales and marketing platform for digital engagement, offering a new way to facilitate meaningful, interactive discussions and drive immediate action with audiences.”

With ON24 Forums, customers get access to:

  • Engagement of executives to host executive briefing centers and roundtables
  • Focus groups for user groups and customer advisory boards
  • Training for curriculum and group discussions
  • Open enrollment education

ON24 Forums is part of the ON24 Platform, which also includes ON24 Webcast Elite, ON24 Go Live, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, ON24 Target, ON24 Intelligence and ON24 Connect. ON24 forums are now available.

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NICE and Deutsche Telekom Global Business announce partnership

KINDa provider of customer experience software, announced a partnership with Deutsche Telekom Global Business. Deutsche Telekom Global Business is now offering the CXone portfolio of digital and agent-based CX solutions in Europe. According to company officials, Deutsche Telekom Global Business integrates the NICE CXone CCaaS platform and its applications into communication projects. Features include conversational AI, chatbots, human resources and quality management solutions, and automated speech recognition support.

“This agreement reinforces our commitment to offer our customers advanced communications services and in particular innovative AI-driven contact center capabilities within a robust, solid, agile and highly operational cloud infrastructure,” said Javier del Río, sales expert at Deutsche Telekom Global Business Iberia said in a press release.

Neustar brings Unified Identity to the Google Cloud Analytics Hub

Neustar, Inc., a TransUnion company, has announced that its Neustar Unified Identity Data and identity resolution capabilities are now available in the Google Cloud Analytics Hub.

Neustar also introduces Analytics Hub, a fully managed service built on top of BigQuery that allows Google’s data sharing partners to share data and analytics.

“Our integration with Google Cloud Analytics Hub helps marketing and analytics teams fill gaps in their consumer datasets,” said Michael Schoen, EVP and GM of Marketing Solutions new star“, says a press release.

“Brands and agencies can now better align their organizations around a single source of identity-driven consumer data, and the positive impacts, including improved customer experience and marketing ROI, can be transformative.”

Related article: Helpshift plans to bring customer support to the Metaverse


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