Future of website design: how will web design change in 2021?


One can only make educated guesses about their lives (which mostly turns out to be wrong). Web design, on the other hand, is shaped by current trends and changes in the digital environment. While nothing is set in stone, a thorough study of the market and its influencing factors can provide useful insights into the future.

We’ve scoured the darkest corners of the internet to bring you great material in the form of a time machine. Here are some of the changes web design will see over time.

A brief overview of web design evolution

The initial websites were inevitably primitive in the early 1990s, when the internet was still in its infancy. This was not just due to the lack of tools available to web designers; it was also due to the terribly slow internet connections.

With faster network speeds came feature-rich, fast-loading websites that incorporated form and function without sacrificing either.

The recent proliferation of smartphones has brought mobile-first design to the fore of the discussion. This is just another example of the industry’s continued evolution over the years.

Now that you know where the internet has been, it’s time to start thinking about where it’s going. What will web design look like in the future and how will web development change with the advent of new technologies?

Artificial Intelligence & Chatbots

The concept of artificial intelligence has sparked a lot of discussion (AI). It’s not just about whether we can program a machine to think for itself; It is also a question of whether we should.

Terminator-style fears aside, AI will shape more than just the future of web design; The first examples of self-driving online services are already in use. The most obvious example is chatbots, which are used by thousands of organizations to target website visitors.

Using chatbots to answer simple questions and deal with complaints can free up resources for customer support. Due to their scalability, they can be used by both small organizations and large companies. Chatbots permeate the web, from retailers to restaurants and hotel chains, and could soon be commonplace in the real world due to the development of robotic assistants for industries as diverse as hospitality and healthcare.

According to a report by Grand View Research, the chatbot market would be worth $ 1.23 billion by 2025. According to an Oracle survey, 80% of people have used or plan to use an online chatbot by the end of the decade.

Chatbots, which use popular instant messaging systems such as Facebook Messenger and WhatsApp to communicate, are also gaining in importance. This is part of a larger trend that is blurring the differences between platforms and devices by combining services on a website with independent third-party apps.

In 2023, the AI ​​will expand its tentacles into all other aspects of site design. Thanks to machine learning algorithms, chatbots are becoming smarter and more efficient with every request they process. This is especially true of voice search, which has its own role in redefining web user expectations.

It’s easy to imagine a number of other web design modifications that, while currently science fiction, could easily become a reality by 2023.

It is realistic to expect that individuals visiting ecommerce sites will be able to hire autonomous personal shoppers in the next five years if AI and chatbots are mature enough.

High end fashion websites are now investing in specialized shopping assistants run by real people. This is related to the influencer marketing ecosystem, which was only made possible by modern technology and internet platforms. Even as AI and automation become popular, human-operated services should still have a place in the new online ecosystem.

Voice interfaces

Thanks to services like Siri and Google Assistant, people have become used to making inquiries and getting a spoken response from their devices. Alexa and Amazon’s Echo speakers have gone even further by completely bypassing websites and firing responses without the need to show the information on a screen.

Voice interfaces are expected to grow in popularity over the next five years as users prefer a more natural, conversational way of interacting with websites. This means that voice needs to be considered during both the design and content creation process. Unfortunately, the concepts of voice interfaces are completely different, which is a significant barrier for developers.

AI and automation could save the day and are already being used to improve how voice assistants handle requests. The short, focused, keyword-driven approaches of the SEO era will give way to a time when long-tail keywords are far more effective. As a result, content strategies will change to reflect this, with FAQs attracting more views than keyword-heavy articles of the past.

Despite the challenges, the language has the potential to liberate websites and reduce their reliance on formal, well-organized material. Traditional search engines like Google even see the voice as a danger; a company embroiled in its own arms race.

Integration of data science

The website is no longer the only port of call for increasing brand awareness. In a world of connected devices and the Internet of Things, all aspects of the system must work together to provide the greatest possible user experience.

By using analysis tools and continuously adapting to changing settings, web design can benefit from the flow of data. The change would be pretty similar to the wave of mobile responsiveness, except that it would be applied to everyday devices like refrigerators and cars.

The data scientist and web designer of the future would be housed in the same box so they could interact and work together in synergistic ways.

Smarter websites

As smartphones are used more than laptops or desktop PCs to surf the Internet today, adaptability has become critical. By 2023, web design will be even further along this path, with smarter websites that avoid “standard” layouts and outdated formats.

This tree has many branches and Responsive Design is just one of them. It is expected that language-optimized interfaces, chatbots and context-specific page customizations will become more and more popular in the future.

Websites can already be customized based on criteria such as the visitor’s location, the device they are using and the other services they are signed in to. The more intelligent and autonomous they become, the more adaptable they are. For example, a push notification sent to a customer’s phone can provide them with an exclusive offer or a link to the company’s website when they pass by a physical location. This combines online marketing with a physical location.

Millions of customers value personalization, so the one-size-fits-all strategy of the past must be abandoned. Thanks to new technologies, developers can create personalized experiences, while cookie cutter templates and rigid interfaces are a thing of the past. Startups like LiftIgniter develop software that can automatically adjust websites to ensure that no two visitors have the same experience. This will change everything from the user interface to the material itself, and shows the breadth of what specialists in the field are trying to achieve.

expanded reality

Remote viewing of products is a very popular necessity with today’s customers, especially with IKEA’s groundbreaking Place app. In fact, 61% of online customers already choose a website that uses some form of augmented reality.

In the future, users will need both hardware and software to support AR in all its forms. Designers need to develop an interactive environment that projects location-based elements while overlapping the aesthetics of the real world, from smartphones to portable devices. Scanning faces on social media and object identification like Google Lens will have limitless possibilities.

Websites adapt accordingly and take a minimalist approach that allows them to be displayed without affecting the user’s view. A perfect balance would be achieved between content and contrast.

Let’s summarize

The advent of the new technologies mentioned above will require a dramatic rethinking of our approach to website design and development. The main message is that a new army of different ways to connect to websites is on the rise. The future will be significantly more diversified, from AI and speech to VR and AR, and web design methods need to change accordingly. You can get help from Rentech digital. They offer updated services.

Most importantly, these technologies will complement rather than replace traditional user interfaces. These technological novices will shape the future without erasing the old, just as touchscreens have broadened the horizons of web design.

Published on July 16, 2021

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