Without a doubt, using gaming SEO is one of the easiest and cheapest ways to increase traffic to your gaming website. How to use SEO effectively on your gaming blog / vlog is where most people don’t know a lot. Often times we try to promote a page to get more followers, all to no avail. At times, you might even have tried some game SEO tricks but didn’t notice a difference. If so, then you need to take advantage of Unik SEO’s knowledge and the knowledge they have about it. Read on to find out more.
How can you increase visibility with SEO?
Do you feel overwhelmed with the many options you have to increase visibility with SEO? You are not alone. In this article, we’re looking at some game SEO strategies that can help you get more followers for your blog.
Use keywords with high traffic
Aside from word of mouth, another effective marketing channel is using high-traffic keywords. Provided you can use these keywords and rank well on search engines, you can get consistent traffic over the long term. When doing keyword research, there are two metrics to keep in mind: Keyword Difficulty and Search Volume. Search volume tells you how often the keyword is searched in search engines, while Keyword Difficulty tells you how difficult it is to rank the keyword.
Another game SEO strategy that can help you increase your online visibility is to post on other people’s blogs as a guest. Some of the benefits of this are increasing your brand awareness, getting referral traffic, getting more backlinks and so on. The only challenge with guest blogging is that not every blog owner is willing to accept guest posts. One way to work around this is to look for websites that have a “Become a contributor” or “write for us” page.
Write in online communities
One of the best places to find your target audience is online communities like Facebook, Reddit, forums, and others. Playing an important role in these communities goes a long way in building authority. Find people with problems you can solve in these communities. When answering questions about communities, add value, add images, and tell a story at the same time to keep users engaged. So if you ask for permission to promote your website in such communities, people will be more inclined to visit because of your reputation.
Cooperation with other brands
If you’re struggling to get an audience, maybe it is time to partner with other brands with more successful gaming SEO. Even if you have an audience, working with other brands can increase your visibility. If you are working with other brands, your best bet is to find a partner with brands that compliments yours. It’s important that the partner’s brand solves a different problem than yours, but with a similar audience. Because if the partner solves the same problem, then the partner is a competitor and most likely would never work with you.
When people talk about SEO, they all think of text and articles first. However, SEO is not just about text; videos can also be optimized for search engines. Video game SEO is just as important as article SEO. People find videos more engaging than reading an article, especially if it’s a tutorial on a specific thing. Metrics like click through rate, likes and dislikes, average watch time, etc. when optimizing a video for search engines. Because of this, do keyword research, determine search intent, create high engagement videos, optimize on-page videos, and so on.
Update old content
To increase online visibility, you may need to update it with the necessary keywords. Find, freshen up, and republish articles that aren’t always green in the eyes of Google. Gaming SEO doesn’t mean to write and forget about it. Over time, you may need to rank better with some target keywords or your competitors will try to steal your top position. To find these pages, check your search engine analytics.