iOS15 updates and thoughts from Shai Geoola on the future of digital marketing

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The digital era of marketing is an ever-changing process. To meet the ever-evolving needs of customers, the new worldview of branding in general is changing the way we do business and the way we publicize our efforts. To continue to be the best in the business, advertisers should be more explicit and focused in their efforts about the information we collect and how we use it. Now is the time.

The majority of marketers are upset about Apple’s new iOS 15 update. They mention that the recent updates are sabotaging their online marketing tracking efforts. As you know, the latest update to Apple’s newest iOS 15 was announced back on June 7th, and it urges other users to update their iPhone, which improves Facetime management of notifications, weather and many other additional options. But the whole Apple New iOS update has also changed online tracking that many digital marketers rely on.

Three critical factors will have a noticeable impact on online marketing tactics which are primarily based on tracking. These three features are Hide My Email, Mail Privacy Protection, and iCloud Private Relay. This update will mainly affect email marketing metrics. There is a critical change in the channel’s email strategies based on Apple’s update. If you are an advertiser who uses email tools and I trust you, it is important to keep up to date with the latest promotions. The changes we are about to see will affect your performance and insights in the short term. The update marks all emails as opened before the client taps them to open.

If you view your open rates as a percentage of the performance of your email campaigns, you will soon be frustrated as this is not really a measurable percentage of progress right now. You’ll essentially triple, if not quadruple, your open rates overnight. If these details come up when this change occurs, don’t believe that you have accomplished anything amazing in your advertising to make this happen. It’s an innovation change that affects how we get used to. How this affects us as advertisers and organizations that communicate with our customers via email means you need to start realizing the value of your substance and making sure there is motivation to click. You will be in a good position and at an advantage if you prepare now, with decent reports and analysis across multiple marketing channels.

“It’s time to focus your efforts on creating content that is click-worthy and offers REAL value to people” – Shai Geoola.

  1. Invest in platforms that offer added value to your end users. Instead of creating the traditional set of data or resources, focus your efforts explicitly on the end user and their needs and wants.
  2. Create a seamless experience. Keep using your efforts in building multi-channel strategies, but focus on storytelling and creating an omnichannel approach as you build the customer journey.
  3. Accelerate the use of other campaigns by taking alternate measurements and mapping those measurements to email. For example, consider your overall website engagement. Think of e-commerce activity like reorders or changes as a measurement method.

Email is probably still the ideal way to “talk” to your crowd – it’s not moving any further. Rather than relying on one method, brands need to expand their promotional activities to different stages and a wide audience. The future is bright for those who can adapt to new changes. As we continue to grow and automation technology gains the upper hand, we need to be prepared for the challenges ahead.

Author Shai Geoola

As a marketer with a focus on digital marketing strategies and brand development, Shai has always had a passion for learning and developing various programs that help companies maximize their brand’s intellectual impact on customer behavior.

“I succeed by helping companies better understand their target markets and develop good communication that will be understood and preferred by their specific consumers. I feel like my biggest impact in the marketing world is related to brand development, social media strategies, and the overall marketing operation. I have solid analytical, organizational and project management skills as well as an entrepreneurial way of working. “

You can find more information about Shai in his online portfolio at shaigeoola.com.


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