Calgary, AB – Marketing4ECPs announced the acquisition of Innexus, a marketing company specializing in the ophthalmic industry.
“We share the same passion for helping the growth and profitability of ophthalmic practices across North America. Our core values, purpose and vision all align as a company, ”said Kevin Wilhelm, Co-Founder and CEO of Marketing4ECP. “We look forward to bringing our network of resources and expertise together for our mutual customers.”
Financial terms of the transaction were not disclosed.
Innexus offers solutions such as website design, social media and digital advertising.
Innereactive, the parent company of Innexus, was founded in 2003 by industry experts,
Spokesperson and thought leader Samantha Toth. While InnerActive remains under full scope
Ownership of Toth, the separate division of Innexus established in 2009, will become the
“The decision to split Innereactive and Innexus into two separate businesses was a difficult one, but I am delighted that both the Innexus team and members have the opportunity to become part of the Marketing4ECPs family,” said Toth. “A lot of thought and collaboration went into this decision, and I couldn’t be happier to have found the right home for Innexus.”
Over the past two decades, Innexus has helped over 1,000 ophthalmic practices across North America grow their patient base, brand awareness, and overall profitability.
Trudi Charest, co-founder of Marketing4ECPs, said of the acquisition, “This change will only benefit our members and the industry as a whole.”