North Essex Chamber of Commerce: How to work together for growth

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April 7, 2022

Submitted by:
Kelly Louro
marketing director, C3 work station
26 Park Street, Montclair
973 783 7900
[email protected]

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There is a lot to be said for collaboration, partnership and alignment with like-minded people. We strive to live this credo every day, hell, it’s even in our name: C3 = Connect, Collaborate, Community. We have found success in connecting and building strategic partnerships and want to help you do the same. Yes, competition is real. No, you don’t have to do it alone.

First step? Take a good hard look inside:

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  • What distinguishes your company?*

*Need an in-depth evaluation of your business? Take our free 24-point business assessment test

You cannot seek or coordinate with strategic partners until you know what you want to be, where you want to go, and who you want to be associated with in a business relationship.

After careful consideration, you should be able to determine the type of partnership that is best for you. Consider one of the following strategic partnerships:

marketing

Marketing partnerships work best for small businesses. This includes referral agreements or partnerships with a company in your niche that is not a direct competitor. For example, are you a web content author but don’t create websites? Find a web developer to work with.

integration

Integration partnerships work best when the services you offer use specific programs or software. Many companies offer reseller options or partnerships, allowing you to offer discounted deals on required software to incentivize new customers. Check out our integrated partnerships now!

technology

Today, technology *is* the workplace. Partnering with an IT company, especially if you are, for example, a web developer or a service provider (like us) living in the cloud or on your client’s remote desktop, is not only strategic but absolutely necessary.

Financially

We know you should be working ON your business rather than just working IN it, so working with a company to get into bookkeeping and bookkeeping is a no-brainer. Not only does this save time, but your finances are handled by a professional. Less stress, anyone?

Once you have completed your planning and identified your needs, you should have an idea of ​​what type of industry you should partner with. Now you are ready to move forward with a partnership.

Here’s the fun part: Show the world why your partnership matters! Create co-branded marketing materials, host events together, share via social media, create a page on your website that will highlight your partnership. Let the world know you’ve found ways to help each other, but more importantly – Make sure your customers know what benefits this partnership will bring them. Your customer base should feel like they’re always getting the better deal from this partnership, and they should too! Let them know why they are important and why your two companies partnered in the first place.

Are you thinking about a partnership and need advice? We can help! We did it and we keep doing it. Don’t put off today what makes tomorrow better!

There is a lot to be said for collaboration, partnership and alignment with like-minded people. We strive to live this credo every day, hell, it’s even in our name: C3 = Connect, Collaborate, Community. We have found success in connecting and building strategic partnerships and want to help you do the same. Yes, competition is real. No, you don’t have to do it alone.

First step? Take a good hard look inside:

  • What distinguishes your company?*

*Need an in-depth evaluation of your business? Take our free 24-point business assessment test

You cannot seek or coordinate with strategic partners until you know what you want to be, where you want to go, and who you want to be associated with in a business relationship.

After careful consideration, you should be able to determine the type of partnership that is best for you. Consider one of the following strategic partnerships:

marketing

Marketing partnerships work best for small businesses. This includes referral agreements or partnerships with a company in your niche that is not a direct competitor. For example, are you a web content author but don’t create websites? Find a web developer to work with.

integration

Integration partnerships work best when the Services you provide use specific programs or software. Many companies offer reseller options or partnerships, allowing you to offer discounted deals on required software to incentivize new customers. Check out our integrated partnerships now!

technology

Today, technology *is* the workplace. Partnering with an IT company, especially if you are, for example, a web developer or a service provider (like us) living in the cloud or on your client’s remote desktop, is not only strategic but absolutely necessary.

Financially

We know you should be working ON your business rather than just working IN it, so working with a company to get into bookkeeping and bookkeeping is a no-brainer. Not only does this save time, but your finances are handled by a professional. Less stress, anyone?

Once you have completed your planning and identified your needs, you should have an idea of ​​what type of industry you should partner with. Now you are ready to move forward with a partnership.

Here’s the fun part: Show the world why your partnership matters! Create co-branded marketing materials, host events together, share via social media, create a page on your website that will highlight your partnership. Let the world know you’ve found ways to help each other, but more importantly – Make sure your customers know what benefits this partnership will bring them. Your customer base should feel like they’re always getting the better deal from this partnership, and they should too! Let them know why they are important and why your two companies partnered in the first place.

Are you thinking about a partnership and need advice? We can help! We did it and we keep doing it. Don’t put off today what makes tomorrow better!


This press release was prepared by North Essex Chamber of Commerce. The views expressed here are the author’s own.

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