The Digital Marketing Act, already proposed in 2020, is a law passed by EU countries. As the name suggests, the law focuses on controlling and monitoring marketing practices on the internet, particularly via market giant platforms. By targeting companies like Facebook, Google, Apple, etc., the Digital Marketing Act, once implemented, will limit these tech giants’ control over technology and the internet.
Although DMA has yet to be implemented, it has caused a lot of turbulence in the world of technology and several experts have offered their opinions on the matter. The most recent of these comes from the founder of Proton Andy Yen.
In his interview with TechRadarAndy said that while the DMA is great legislation and its passage is important, the EU made the mistake of not going far enough and missed a great opportunity as passage of legislation like the DMA is very rare.
Andy believes DMA, a golden opportunity, should have been used effectively and the EU could have put more restrictions and controls into the legislation to make it stronger and more effective.
Andy says that no matter how big, DMA will have little application because most users won’t switch from the default in the first place, leaving smaller tech companies unable to pave a way into the industry.
Andy’s company Proton, which makes privacy-focused email, VPNs, storage, calendars, etc., is also a growing tech company affected by this technology monopoly.
The Proton founder believes tackling defaults should be a focus of legislation as 95 percent of the problem will remain unsolved by then.
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