Shrewsbury-based digital marketing company merges with international agency

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E-commerce and digital marketing company Fisheye has partnered with international full-service agency Youwe.

The company, headquartered in Rotterdam, wants to strengthen its presence in Great Britain and offer customers here a complete package in digital marketing.

Shrewsbury-based Fisheye is Youwe’s second merger on UK soil, as it merged in 2019 with a Leeds-based MarCom specialist formerly known as Successflow, rebranded Youwe UK in 2020.

Both companies together have customers such as Schneider Electric, Henry Schein, Outdoor Toys and David Nieper.

Dave Mistry Pain, Founder and Director of Fisheye said: “This is a great opportunity for us to accelerate our ambition to not only achieve our goal of providing online growth through continuous support and strategic development, but to go beyond and really being a part of being a full-service digital agency.”

Rob Wiek, CEO of Youwe said: “The addition of Fisheye not only strengthens our presence in the UK, but also expands our commercial and marketing activities with a group of highly qualified and proven professionals. This helps us to position our comprehensive range of solutions much better.”

The acquisition was completed in April 2022 and will be implemented immediately. Youwe and Fisheye are currently working on integrating operations. Fisheye’s management will actively support Youwe in positioning its activities in Great Britain.

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